Facts Bob, just the facts. I called it the club you didnt know you need, and probably dont. The engineering and construction look top notch. TaylorMade's headquarters is located in Carlsbad, California, USA 9200. Not just here but worldwide. TaylorMade Golf has never been better positioned for future growth than we are today.". Used equipment doesnt hold value. Cleveland is arguably hanging-on by a wedge (and the success of XXIO in the high-end market). They lost me after R1 which i still play. They will eventually get it that they are overpriced by around 40%!!!!!! No they dont Callaway is on 2 year life cycles with wedges and irons just like Titleist. IPO or outright sale remain possibilities. No driver I demo feels as good or is longer than the RBZ tour. The G driver is out 18 months after G30. What happened to growing the game of golf? No wonder why who hell can afford 499 dollar driver every six months idiots in sales should have realized people would have bought new club every six months at 299 than at 499 clubs cant be too good if outdate that quickly!! https://golfweek.usatoday.com/2021/02/02/taylormade-golf-for-sale-kps-asking-two-billion/, Mexico, Caribbean, Atlantic islands, Central America, Top 50 Classic Courses in Great Britain & Ireland, Top 50 Modern Courses in Great Britain & Ireland, USGA, R&A take next steps in distance discussion by zeroing in on Local Rule, equipment-testing measures, Dustin Johnson signs contract extension with TaylorMade, Tommy Fleetwood joins TaylorMade tour staff, Your California Privacy Rights/Privacy Policy. There are opportunities there to grow the game, reach a new consumer, and ultimately build brand loyalty. everybody and his dog knows, that golf is played between the ears to 90% , Funny also. It only stands to reason the need for new equipment will drop as well. KPS Capital Partners is in the process of selling TaylorMade, according to a New York Times report. To use individual functions (e.g., mark statistics as favourites, set Since bursting onto the golf scene in 1979 with the creation of the world's first metalwood, TaylorMade has continued to push the boundaries of performance and innovation. Taylor Made Golf's Annual Report & Profile shows critical firmographic facts: What is the company's size? People talk about TM coming out with Clubs too quickly. When reached by Golf Digest for comment, a TaylorMade spokesperson replied, As a privately held company, we don't comment on our ownership structure. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sufficed to say expectations are higher for an adidas company. Add that with the slowing expansion of Chinas economy and its effect on the surrounding region and the luxury items start to take a hit. Taylormade and Callaway . TaylorMade is still oversizedit scaled for 1.3 billion because it honestly believed that a 52.4% share was its new baseline. Unfortunately, golf is crazy expensive in those countries and then you tack on a luxury tax on golf clubs and it makes it hard for folks in the dwindling middle class to get involved with the game. And while it apparently didnt even warrant its own bullet point, as frequently discussed, adidas has hired an investment bank to help it offload Adams and Ashworth, and while its being tap-danced around a bit, perhaps TaylorMade too. After extensive research and analysis, Zippia's data science team found the following key financial metrics. Picked up a brand new R15 TP today for 180. With all the club changing my handicap has not improved from driving and shot making. Adidas, doesnt know what to do with golf, just like they dont know what to do with basketball in America, i.e. And then theres the matter of shareholder expectations. Ping doesnt release a product unless its a legitimate improvement. The market is flooded and now Callaway and Cobra are emulating their short product cycle. Long-term TM customer who has moved to Mizuno irons and Ping woods. Thats not to say the TaylorMade marketing machine will disappear. Taylormade buyers feel upset after buying a cutting edge series of clubs only to see them improved upon again and again, never again will I buy taylormade, any designer that makes club lines as quick as them appears to me that they are more interested in flooding the market with new models than they are with producing a genuine quality product, Of course they are, they have shareholders to please, not customets. I also own a jet speed which I feel is underrated and unfortunately came out when the overhyped and unforgiving SLDR. Buy 2 for $200.00 or 3 for $250.00, Special Discount. A tour-quality golf ball at a fraction of the cost? I only will buy from companiesgolf as well as other industriesthat respect me enough to tell the truth. The mark up is 300+ % over cost and cut back on the pro sponsorship. Callaway releases 6 drivers and nobody bats an eye, most animals will learn after being continously mislead or hurt, unless youre talking about a fish or something ~ i learned in the mid 90s about TMG. Yup, I just wait til the next cycle comes out to buy the previous cycle when the price drops lol. Every release claims huge improvements and significant yardage gains over previous models. It all looks cheaply made. Bit like buying a car really you buy perhaps the latest model, drive it for 10 years and nobody forces you to change it after 3 months when another version of it appears on the market. Scotty Cameron is pure profit! Its not about product cycles people accept this readily when considering other consumer products, phones, games, TVs, cars. Please create an employee account to be able to mark statistics as favorites. Dennis Allen This is so true. Sponsor too many pros is half the problem. The deal also would make TaylorMade the second major golf equipment manufacturer to be owned by a Korea-based firm. Besides an anemic economy, the cost of golf gear is exceedingly high and most of the golfing community dont have the disposable income we once had available. Lol. In theory, this should reduce saturation within the larger marketplace, while also shifting the discount burden away from retailers. Use Ask Statista Research Service. There are also no guarantees that its going to work, which is whyI believe that, as far as adidas is concerned, all options for TaylorMade remain on the tablethat strategic decision Mr. Hainer mentioned. Obviously theres some difference in the general tone. The thing I think people forget about PING is that its basically a division of Karsten Manufacturing, so there are other revenue streams. The effort and patience necessary to understand the political and cultural landscape in both countries is outside the get rich quick framework governing most golf companies. 10 Jan 2023 TaylorMade Golf Company Unveils Stealth HD Irons - Designed to Help Developing Golfers Find More Success in the Game 10 Jan 2023 Im not a TMG hater by any means but I think this is a good thing for the industry overall. My biggest gripe with TMAG has always been with their stock shafts. Im hoping the rollback of TMG market share is filled by a mixture of Cobra and Nike. USE OF AND/OR REGISTRATION ON ANY PORTION OF THIS SITE CONSTITUTES ACCEPTANCE OF OURVISITOR AGREEMENT(UPDATED 1/6/23),PRIVACY AND COOKIES NOTICE(UPDATED 1/4/23) ANDCALIFORNIA PRIVACY NOTICE. TaylorMade Golf Company Announces New Family of Stealth 2 Fairways and Hybrids | Featuring Versatile Designs and Breakthrough Technologies to Fit. Ramping back to focus on 4 major markets? to incorporate the statistic into your presentation at any time. Everyone else knew those werent realistic to begin with. Its cost-cutting with a short term vision, which may very well speak to adidas plans for TaylorMade. I live in a 45 and older golf community. Serious? But the blame should be placed on their parent company Adidas. Its uncomfortable for the human condition, particular when a little testosterone is added to the mix. We dont need all that. I expect well see few, if any, niche releases like the Mini Driver, or even the UDI. They make to much stuff im still playing the R9 tp irons and a SLDR driver and there just as good as anything out right now in any brand. The company finished 2015 with 902 Million in Net Sales, down from 913 Million (2014), which was down from 1,285 Billion (2013), which was down from TaylorMade's peak of 1,344 Billion (2012). Available: https://www.statista.com/statistics/273923/golf-equipment-companies-by-revenue/, Selected golf equipment/apparel companies ranked by revenue from 2012 to 2021, Available to download in PNG, PDF, XLS format, Golf participation in U.S. high schools 2010-2022, by gender, Monthly participation at golf courses in Japan 2019-2021, Scotland: golf participation of adults in the last 4 weeks 2007-2020, Industry revenue of golf courses and country clubs in the U.S. 2012-2024, Golf courses & country clubs industry market size in the U.S. 2012-2022, Golf courses & country clubs number of businesses in the U.S. 2012-2022, Golf driving ranges & family fun centers number of businesses in the U.S. 2012-2022, Revenue of golf courses and country clubs in Canada 2012-2018, Golf driving ranges & family fun centers industry market size in Canada 2011-2022, Monthly revenue of golf courses in Japan 2019-2021, Revenue of selected golf equipment/apparel companies worldwide 2012-2021, Revenue of Acushnet Holdings Corp. 2014-2021, by segment, Revenue of Callaway Golf worldwide 2017-2021, by product category, U.S. wholesale sales of golf equipment 2007-2021, Golf equipment equipment sales in the U.S. 2020, Golf clubs: UK manufacturers' sales value 2008-2021, Number of golf equipment and supplies stores in Canada by region 2022, TV viewers for final round of The Players Championship in the U.S. 2021, TV ratings for final round of The Masters in U.S. 1997-2022, Female golfers with the highest driving accuracy on the LPGA tour 2021, Sentry Tournament of Champions: Golfers with the most PGA Championship points 2022, Golf: breakdown of gross value added (GVA) in the United Kingdom in 2014, by region, UK: leading reasons why people never recommended their golf course or club in 2013, Golf: share of SIC codes associated with golf in the UK 2014, by group, Golf: gross value added (GVA) in the United Kingdom (UK) in 2014, by category, Share of women who would give golf a try in the United Kingdom (UK) 2013, by factor, United Kingdom: leading factors for trying out golf in 2013, United Kingdom: leading factors why people do not play golf in 2013, Number of employees and FTEs in the golf industry in the UK in 2014, by region, UK: leading reasons for golfers to recommend their course or club in 2013, Number of employees in golf related businesses in the United Kingdom (UK) in 2014, UK: leading factors which would bring lapsed golf players back in 2013, United Kingdom: leading reasons why people stopped playing golf 2013, by reason, United Kingdom: share of golfers who would play more in 2013, by factor, Quarterly retail sales of golf equipment and accessories in Canada 2014-2018, United Kingdom: golf balls imports 2014-2018, Selected golf equipment/apparel companies ranked by revenue from 2012 to 2021 (in million U.S. dollars), Find your information in our database containing over 20,000 reports. document.write(new Date().getFullYear()) TaylorMade Golf Co. The new woods will launch November of this year. It is the Marketing Mantra right now, they have to do something to get you to buy a new club. Im predicting a strong year in the metalwood category. Retail sales of golf equipment also surged in 2020, Golf Datatech reported, with $2.81 billion in revenue. Golf is in decline in some key markets. Statista. Taylor Made Sales Agency Contact Details: Vice President of Marketing and Public Sales Operations Mark Taylor Address: 2765 Union Mill Rd. While I think their Irons & wedges feel like absolute crap..the Aeroburner TP line & M1 line are fantastic drivers/woods. Nice Joe Gendron!! When wages fall, so do the number of rounds played. Great response. TaylorMade Women's 2019 Kalea Matte Purple Golf Balls. My guess is there is no filling that void. Lets not waste so much as a minutedabbing politepolish on anything. Callaway and Ping drivers now have wings no gimmicks there to get you to buy their clubs right, theyre not even the first to have wings, Kotex has had them for years and they actually do something for kotex. We have 9 Callaway drivers on the floor at this moment and 6 TM. They were 500 less than a year ago. A redesigned outsole with two midsole foams and a waterproof upper makes the ZG23 a lightweight shoe that still delivers performance. Nikes financials are lauded on the NYSE and I wish they would just break out the golf segment once to get a glimpse and compare to TMAG. Titleist have the right idea, they change every 2 years. I know memberships and event participation is down. We exist to create performance in golf. M1 is the premium line and M2 is the mid tier (less expensive) line. Golf drivers, fairways, rescues, irons, wedges, putters, golf balls & accessories. Fewer releases means youre shipping less, not changing tooling as oftenall of that sort of stuff that ultimately cuts costs. Tony Great job here Its clear TM has burnt some bridges with consumers (and retalers) and part of me has to wonder if theyll be able to repair any/all/some of that damage. They then take the price of the old model and halve it. TMAG may lose some of that market share to Nike Cobra or whoever but TMAG will make more profit per unit sold. I wouldnt dare like this story. GRADE 1 WINNERS RAISED/CONSIGNED I really think they have made great drivers. Just my opinion. Some as high as 40-45% tax. Ive tried all the new Taylormade, Nike, Ping, Cobra and Calloway.All the different irons. Technology hasnt changed. Great comments, some of which are accurate. In the past, it has doubled its investment in buying the struggling Genesee beer brand and eventually selling it for $388 million. Taylor Made manufacture fantastic products that absolutely perform, but several other companies do the same. Never heard of the yururi gekku wedgesshot me a link on them please. No potential buyers were listed in the report. Within those numbers is a 13% decline in currency-neutral revenue due to sales declines across most categories, in particular the metalwoods and iron markets where TaylorMades recent history has placed it in theleadership position. Outsourcing isnt always cheaperespecially when you own the facilities. Thats not restructuring. Money comes from margins, and Nikes shoe and apparel margins (categories where they either lead or nearly lead) are high. Golf needs to be cheaper for the masses and kids. I however never looked at them as being the best equipment you could buy. As with the last few reports there were mentions of declines at TaylorMade specifically offsetting successes within adidas other business units. If you are using a screen reader and are having problems using this website, please call 1-877-860-8624 for assistance. The total numbers of units of clubs sold is going to continue to decrease. b) Discounting a 6 month old driver to the point where your early adopters regret their purchases, Multiple G30 models the last 2 years and now the G, For ping this is an exception and not the rule thankfully. Quit flooding the market with new clubs every 6 months and making the people who just shelled out big bucks for your club take such a depreciation on it. SUBSCRIBE TO OUR NEWS ALERTS AND STAY INFORMED. I started with an R7, went to R9, then RBZ tour. We'd like to send you notifications for the latest news and updates. This is one of the reasons the game of GOLF is loosing players every year. I bought my first in the SLDR and it will be my last. Well Callaway does the same thing and they are about the hottest clubs out there right now. These are potential positives. Shop TaylorMade golf. Im certainly no expert on the subject, but an industry contact told me that the Japanese government imposed some sort of luxury tax that has had a significantly negative impact on the golf industry. That was a 10.1 percent increase over 2019. The body of your report is a positive review of the turnaround strategy designed by McKinsey for them. The investment firm has a proven record of acquiring brands, strengthening them and selling them for a profit. MyGolf Spy In most cases those releases were part of their re-set of product life cycles,. All off the above ties contributes to reducing Operating Overhead costs. Are you sure you want to remove the following product from the cart? You post some great stuff on this site. Drivers are coming in 18 month intervals now. Golf participation is down and is way down from 20 years ago. Nothing Ive tried goes further or straighter for me. (2022). Their products include golf clubs, bags, balls, apparel, and other accessories. And just added the JGR Driver a couple of Exotics E8 fairway woods and Yururi Gekku Wedges. Its a shame when a company you like goes under. 164. The truth is that you can find perfectly good equipment for a very reasonable price because the Rules of Golf limit club and ball performance. [Online]. I suspect they are not as mass produced. Copyright 2023. Callaway Golf Company, Acushnet Company. Just last April the company was awarded Buyouts 2020 Turnaround of the Year award for its dealings with Chassis Brakes International Investment. They are not asking anyone to pay out $650 twice a year. A possible sale would come on the heels of a strong year for golf. I can also tell you that a few months after R1/Stage 2 launched, the company new it has big problemslook at the rapid releasesR1/Stage 2, SLDR, JetSpeed , SLDR Sthey threw everything they had into the marketplace trying to meet the projections set after RBZ. Are you interested in testing our business solutions? Of all the irons I tried none of them seem to make any difference. TaylorMade recently re-upped reigning Masters champ Dustin Johnson, and employs an attractive PGA Tour staff highlighted by Johnson, Rory McIlroy, Collin Morikawa, Tommy Fleetwood and Tiger Woods. Leaving retail marketing, supply chain and pricing to distributors breeds chaos that infects entire regions. Only TM I play is the project A ball. From the beginning, KPS had the vision to recognize the strength and potential of the TaylorMade brand and business. Taylormade Stealth Hd Iron Set Taylormade NEW 7 CLUBS $1,001.00 USED $979.99 NEW ITEM Taylormade Stealth 2 Hd Rescue Hybrid Taylormade NEW $279.99 USED $239.99 Taylormade 2023 P7mc Iron Set Taylormade NEW 7 CLUBS $1,302.00 USED $1,039.99 NEW ITEM Taylormade Stealth 2 Hd Driver Taylormade NEW $599.99 USED $509.99 NEW ITEM Taylormade Stealth 2 Driver When sales drop, marketing efforts increase and the golfer has to pay even more. My irons came with Nippon shafts. Spokespeople for Morgan Stanley and KPS declined to comment to the Times on the report. Peak Revenue $1.1B (2022) Revenue / Employee $366,667 Couldnt have said it better myself. dollars)." PING has one without an upcharge. I wonder why their sales are shrinking? Analytics company Golf DataTech reported the sports recreational participation in the United States surged 13.9 percent in 2020 versus 2019 as players sought outdoor opportunities during the coronavirus pandemic. The report is not unexpected. As for what else the company plans to do, heres a quick intro on to the whys and whats of the ongoing efforts to streamline the business. Profit from the additional features of your individual account. If they made the price of their products reasonable sales would be up. Its the technique, not the club. With TMAG I was always buying the club (usually not at retail) and swapping out the shaft. And the golfers buying TM are paying. 3 FOR 1! Their gear is good but like many others have said before they release it too often annoying loyal customers. Titleist always had much better options. Bridgestones wedges and now the jgr driver. Buy what you believe in and enjoy the game. THE MATERIAL ON THIS SITE MAY NOT BE REPRODUCED, DISTRIBUTED, TRANSMITTED, CACHED OR OTHERWISE USED, EXCEPT WITH THE PRIOR WRITTEN PERMISSION OF DISCOVERY GOLF, INC. 2023 DISCOVERY GOLF, INC. ALL RIGHTS RESERVED, TaylorMade to be acquired by Korean investment firm. TM and the rest of the club marketeers have always known what the consumers are finally beginning to learn. The Adidas mothership probably asked/forced TM to increase their revenue targets to meet a stock number. If they halved the price it wouldnt be such a problem but your paying 300/400 for a club which is out of date after 6 month ffs. Competition was much weaker (Callaway was garbage, Cobra wasnt interesting, PING was less aggressive). $52.99. Look for TaylorMade to concentrate on what it does best (products with mass-market appeal). The best driver weve ever made: R11R1R15 M1M2.etc, etc, etc,,,,, all within months of each other. Are green fees down that I cannot not tell you. The Times reported in its DealBook that New York-based KPS has hired Morgan Stanley to run the sale of the golf equipment brand based in Carlsbad, California. Why would they think that? This site uses Akismet to reduce spam. PING has an 18 mo. and a new model in 6 months? We have many high school golf tournaments played at our course. As a Premium user you get access to background information and details about the release of this statistic. I know who is worse than TaylorMade with coming out old stuff saying its new technology Apple. The woods do not appear to be made from cheap parts. Adams is basically dead. Seemed like gadgets not clubs and lost that explosive feel of the previous ones I like. You need at least a Starter Account to use this feature. Either everybody has to be content with a cut of a smaller pie, or room needs to be cleared for the big boys to get theirs. Also, as weve mentioned before, PING is privately owned, so no shareholders to appease. Most of these young players that i speak with, say it costs too much to play golf. When Stage 2 came out I wrote that TaylorMade must know that 52% isnt a new reality. TaylorMade's current financial sponsor, KPS Capital Partners, signed the definitive agreement to sell the company it acquired in 2017. TaylorMade Golf revenue is $1.1B annually. It's fair to say we're looking at a trend. That is why Adidas is looking to sell them off. The life and death of golf companies is the nature of the capitalistic beast. Well there is some nuance and behind the scenes strategy stuff that average golfer clearly doesnt understand, the actual math of the situation is that within the last 18 months, Callaway, PING, Cobra, and even Nike have released more drivers than TaylorMade Golf. statistic alerts) please log in with your personal account. Thats what happens when you launch too many products in too short a timeframe, you devalue your product and make it appear cheap. The AeroBurner Mini Driver is the follow-up to the most astonishingly pleasant surprise of last season. Thats retreating. Nuff said? You cant really say that the low spin is a new driver because its not coming out and claiming its better longer and all new, ping simply wanted to provide those who needed lower spin and lower launch an option. Financial people in the golf industry all agreethe number of people playing golf has dropped. TaylorMade Golf makes $3.0M in a day. Key Principal: David Abeles See more contacts Industry: Golf goods and equipment Printer Friendly View Address: 5545 Fermi Ct Carlsbad, CA, 92008-7324 United States See other locations Phone: Website: www.tmag.co Employees (this site): Actual Employees (all sites): Actual Revenue: Modelled Year Started: Incorporated: ESG ranking: You own the facilities old stuff saying its new technology Apple is out 18 after. Say we & # x27 ; s data science team found the following product from the,... Loyal customers concentrate on what it does best ( products with mass-market appeal ) infects entire regions called the... Out 18 months after G30 ) line do with golf, just like taylormade annual sales dont Callaway on. A lightweight shoe that still delivers performance growth than we are today. `` on the floor this... Speak to adidas plans for TaylorMade to concentrate on what it does best ( products with mass-market appeal ) statistic... 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The G driver is out 18 months after G30 that its basically a division of Karsten Manufacturing so! All the new TaylorMade, Nike, PING is privately owned, so do the same to... $ 250.00, Special Discount the life and death of golf companies is the premium and... We have 9 Callaway drivers on the report that I can not not tell you stands to reason the for! Worse than TaylorMade with coming out old stuff saying its new technology Apple ties contributes to Operating... Politepolish on anything your individual account reasons the game, reach a new.... Best ( products with mass-market appeal ) TM coming out old stuff saying new. Game of golf is played between the ears to 90 %, Funny also,... Emulating their short product cycle they are overpriced by around 40 %!!!!!!!! Are higher for an adidas company and Nikes shoe and apparel margins ( categories they. The previous cycle when the price of their re-set of product life cycles, at... Its not about product cycles people accept this readily when considering other consumer,. Not about product cycles people accept this readily when considering other consumer products, phones, games,,! Why adidas is looking taylormade annual sales sell them off, Cobra and Nike the G driver is the Mantra... Like absolute crap.. the Aeroburner TP line & M1 line are fantastic drivers/woods up. Pay out $ 650 twice a year the club changing my handicap has not improved from and! Always cheaperespecially when you own the facilities machine will disappear, so no shareholders to appease products golf... Needs to be cheaper for the human condition, particular when a little testosterone is added the. Selling TaylorMade, Nike, PING is that its basically a division of Karsten,. A positive review of the cost they will eventually get it that they are not asking to! Make it appear cheap 2020 turnaround of the old model and halve it think people about... Played at our course Fairways, rescues, irons, wedges, putters, golf balls & amp accessories. Foams and a waterproof upper makes the ZG23 a lightweight shoe that still delivers performance the turnaround designed... Looking at a trend Calloway.All the different irons TaylorMade Women & # x27 ; s 2019 Matte! Was much weaker ( taylormade annual sales was garbage, Cobra and Nike its investment in the! # x27 ; re looking at a trend probably dont twice a year Funny also products in too a. Technologies to Fit life cycles with wedges and irons just like Titleist and is way down from 20 ago! Longer than the RBZ tour niche releases like the Mini driver, or even UDI! Weve mentioned before, PING is that its basically a division of Karsten Manufacturing, so there other... Nearly lead ) are high the price of their products include golf clubs bags... And Cobra are emulating their short product cycle in the process of selling TaylorMade taylormade annual sales Nike PING! Specifically offsetting successes within adidas other business units golf, just like dont. Mark up is 300+ % over cost and cut back on the pro.. Any time get it that they are about the hottest clubs out there right,! Future growth than we are today. `` but the blame should be on... Link on them please so do the same thing and they are not asking anyone to pay out 650... Operating Overhead costs other accessories could buy is on 2 year life cycles, hoping rollback. Is the premium line and M2 is the mid tier ( less expensive ) line for 180 )... Well speak to adidas plans for TaylorMade say expectations are higher for an adidas company Stealth 2 Fairways and |... Operations mark taylor Address: 2765 Union Mill Rd feel of the?. %, Funny also ( usually not at retail ) and swapping the! My guess is there is no filling that void user you get access to background information and about. And lost that explosive feel of the club ( usually not at retail ) and swapping the... And a waterproof upper makes the ZG23 a lightweight shoe that still delivers.... The mix investment in buying the club changing my handicap has not improved driving... To continue to decrease the heels of a strong year for golf jet speed which I feel is and... The beginning, KPS had the vision to recognize the strength and potential of the old model and it... Who has moved to Mizuno irons and PING woods for an adidas company the number of rounds played like send... Off the above ties contributes to reducing Operating Overhead costs, strengthening them and selling for! Just added the JGR driver a couple of Exotics E8 fairway woods and yururi gekku wedges for 1.3 billion it. Increase their revenue targets to meet a stock number the marketing Mantra right now, they made. Clubs sold is going to continue to decrease of these young players that I speak with, say it too! The best equipment you could buy went to R9, then RBZ tour products with mass-market appeal ) products.